*Editor’s Note: Keep up to date on all things Valuation World Cup here!

Day two of the Quarterfinals continues!

Matchup:

Group C Runner Up (EV/MAU) vs. Group D Winner (Acquisition Value (Attach Rate))

Highlights:

The potential to be a Jekyll and Hyde team that has plagued EV/MAU all through qualifying finally reared its ugly head in the matchup against Acquisition Value (Attach Rate).  EV/MAU were simply outclassed on all fronts by Acquisition Value (Attach Rate)’s ability to holistically value an opportunity.  EV/MAU demonstrated strong user growth in the opening minutes but could not sustain the traction and growth needed to compete with the stronger side that was Acquisition Value (Attach Rate).  The game ended in a route similar to Germany’s embarrassment of Brazil in Belo Horizonte today…

Outcome:

Acquisition Value (Attach Rate) 6 : 0 EV/MAU

*Editor’s Note: Keep up to date on all things Valuation World Cup here!

Day two of the Quarterfinals begins!

Matchup:

Group C Winner (EV/LCV) vs. Group D Runner Up (Ownership %)

Highlights:

Ownership % arrived ready to play and given its simplicity it was doing pretty well against the EV/LCV balanced attack.  It wasn’t until a key sending off against Ownership % in the 50th minute gave EV/LCV the ability to reassess their game plan and really push the pace.  Much like how Croatia was able to take care of Cameroon after a red card in Group play, EV/LCV was able to properly gauge their customer demographic and as a result cruised to the victory in the end.

Outcome:

EV/LCV 3 : 0 Ownership %