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Group C – The Customer is ALWAYS right
EV/LCV and EV/MAU advance! Each team had their struggles as the group as a whole was fairly well-balanced. Full results below!
Game 1: Churn 1-1 EV/LCV
Game 2: EV/MAU 2-0 Market Size/Share
Game 3: Churn 1-1 EV/MAU
Game 4: EV/LCV 2-0 Market Size/Share
Game 5: EV/LCV 4-1 EV/MAU
Game 6: Market Size/Share 3-2 Churn
Churn and EV/LCV played to a spirited draw in the opening game of Group C. Both teams had their chances, but in the end neither could come away victorious. Much like how it struggles to be a standalone metric when valuing a company, Churn could not muster enough power to win the game alone. Similarly, EV/LCV could not overtake Churn because of its dependence on other metrics for a strong valuation with one of the most important ones being, you guessed it, Churn.
Biggest Blow Out
EV/LCV really took it to EV/MAU in what became the battle for 1st place. EV/MAU lived up to their Jekyll and Hyde mantra in that some games they looked unbeatable, and others they seemed unworthy of having qualified. This game was the latter. EV/MAU looked completely out of sorts and EV/LCV had clearly built on its draw against Churn and really utilized their entire starting XI to full capacity and as result coasted to a convincing victory.
With both teams already eliminated from advancing, Market Share/Market Size showed great resolve in coming from down 2-1 to defeat Churn 3-2. They were able to make a 2nd half adjustment to their TAM and find the appropriate market share needed which gave their investors full confidence in the management team to invest with a capped liquidation preference rather than a fully participating one and this newfound freedom propelled them to the win!