Is “On-Demand Delivery Dining” the food equivalent of the Mobile Payments battle of 2014? We seem to be seeing a lot of companies (we see you Sprig, Plated, Blue Apron, GrubHub, Munchery…) in the space raising rounds recently, and SpoonRocket is no exception. They recently raised an $11M A round to further their mission of creating the “Most Convenient Meal Ever”.
Funding to Date: $13.5M ($2.5M Seed, $11M A)
Deal Notables: With all the movement in the space recently, we wonder how everything will shake out. It appears there are a few avenues that these companies can travel down (ready to eat: SpoonRocket, cook yourself: Blue Apron, standard delivery of existing restaurants: GrubHub). We like the fact SpoonRocket claims and $8 fee and under 10 minute delivery in the ready to eat category, but are very interested in finding out what the proper logistical balance is to keep supply and demand in check with the pricing/delivery parameter when they eventually scale the business to greater/more disperse locations.